E-tip No. 73 – How convincing are you?

When you’re looking to buy something, say an item of clothing or something for your home, how many shops do you visit before you decide on your purchase? One? Three? Five? Ten?

Well it’s the same with business. For most people they need to compare what you’re offering or come across your business or product several times before they are confident of making a purchase.

And for most people they need to be convinced at least 3 different times or ways.

Today’s experiment
· For your product or service ask yourself how many ways can prospective customers ‘see’ or come into contact with you? Think: website, brochure, networking, advertising, referral, media, newsletter etc
· If you’ve come up with less than 3, which other ways would be most appropriate for you to add for your prospective customer to be convinced? And the more you add, the more likely the customer will be convinced to do business with you. (And this also works for meeting people too)
· And for some ideas, check out E-tip 65 – 30 ways to do your marketing

Until we meet…

Anthony
©Anthony Davis 2007