e-tip no. 87 – Word of mouth wins in marketing stakes

Following on from my e-tip no. 84 – better communicating, I just read some research from www.e-marketer.com which adds to it, giving a big thumbs up to word of mouth communication.

They found, when it comes to decisions, a whopping 94% of effective communication is verbal, either face-to-face (75%), or over the telephone (19%).

 

So the question is: how do you communicate with decision-makers?

Until next time,

Anthony

Copyright Anthony Davis 2007.  All rights reserved.